This project explores how UX design can communicate luxury, restraint, and institutional credibility without relying on commerce-driven patterns. The goal was to design a website that behaves more like an editorial artifact than a retail platform.

This case study focuses on the UX-driven development of a brand character that reinforces trust and craftsmanship without functioning as a traditional mascot. Maison Verlaine is a fictional luxury French macaron bakery positioned for a high-income, design-literate audience.

This case-study focused on improving usability and engagement for Sprinkles.com, a premium baked goods website.

The goal was to designed a clean, responsive website for a local photographer to help him showcase his work and attract new clients online. Working within a limited budget, I focused on simplicity and clarity — building a layout that highlights imagery over interface.

This project focuses on an intuitive app interface that allows parents, guardians, and caretakers to monitor family members’ phone and social media communications for potential threats, while maintaining simplicity and trust.